Agency: Y&R | Executive Creative Director: Tom Paine | Head of Design: James Wendelborn
The Gun Safe for Kids is an educational resource kit, teaching kids the importance of safe gun play.
Inside the kit, is a book called Pew-Pew and the Gun Safe for Kids. A story is about a monkey called Pew-Pew and his friends who go on a journey discovering the Gun Safe Kit and its safety rules. The book was translated into 4 languages.